The need for humans in the delivery of services in the evolving hospitality industry Essay Example for Free

The need for humans in the delivery of services in the evolving hospitality industry Essay Assignment overview: To write an academic and speech report, encouraging student creativity. Overall aim: The student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions. Learning outcomes (from the CRS): 1. define the principles and practices of marketing management as related to service management. 2. analyze the nature of services marketing within the hospitality industry. 3. recognize opportunities for research that can be applied in a marketing consulting environment. Organization methodology: Imagine that you are about to give a conference address to a high level audience from the industry. Your address is titled: The need for humans in the delivery of services in the evolving hospitality industry† Consider how you imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions. Your conference speech is to be supported by an academically written paper which will underpin your  actual address. You therefore need to submit (a) an academic paper and (b) a speech (in the appendices). The speech can be written in any style you wish based on the readership, e.g. conference delegates and media. However, it needs to be professionally presented and be coherent with the academic paper. The academic paper needs to: i. include some of the following terms: culture, creativity, destruction, disruption, experiences, industry examples, innovation, key writers, perceived risk, relationships, the service offer, and any relevant theoretical models; ii. have a standardized front cover sheet with the statement of authorship, with page numbers, using 1.5 spacing, with a clear and tidy font style and size; iii. follow Glion academic conventions (e.g. APA referencing, good scholarly writing, etc); iv. be submitted through the Turnitin link on the course site in Moodle, and submitted to Reception between 13h00 and 15h00 both on 30th April 2014. Your academic paper will be graded using the Glion Graduate School Assessment Criteria (overleaf), with 20% for each criterion. Think carefully what the 5 criteria within KASAP will reward! Word count: Paper – 1600 words Speech– 2000 words (in appendices, and also available for conference and media distribution – think of your audience!) Resources available: Library resources as well as any academic article on Moodle, that is relevant to the topic. Add the performance benchmarks with weights for each graduate skill assessed Graduate skill assessed Below standard 70 – 79% 80 – 89% 90 – 100% Weight Knowledge Inadequate facts or concepts collected. Limited in scope and very descriptive in style. Knowledge irrelevant for purpose. Develops and demonstrates a limited depth of knowledge in a complex and specialized area or interdisciplinary area and/ or applied areas where they are working towards current limits of theoretical research or understanding. Develops and demonstrates great depth of knowledge in a complex and specialized area or interdisciplinary area and/ or applied areas where they are working at current limits of theoretical research or understanding. Develops and demonstrates an excellent depth of knowledge in a complex and specialized area or interdisciplinary area and/ or applied areas where they are working at current limits of theoretical research or understanding to challenge contemporary thinking or paradigms. 20% Analysis Data has not been sufficiently well analyzed to draw appropriate conclusions. Argumentation and discussion is very limited or shows a lack of understanding of the evidence collected. Demonstrates limited ability to deal with complexity and scope in the knowledge base where the applications of paradigms, concepts and theory have not been sufficiently developed. Limited selection of tools and techniques for problem solving. Deals with some levels of complexity and applies concepts, theory and paradigms. Clearly recognizes lacunae and/ or contradictions in the knowledge base and makes appropriate selection of tools and techniques for problem solving. Deals with complexity and applies a wide range of concepts and theory where lacunae and/ or contradictions in the knowledge base have been clearly identified and discussed. Makes appropriate selection of tools and innovative techniques for problem solving. 20% Synthesis and Creativity Unable to find, categorize idea and rely information in an acceptable way for  this level. Synthesizes some information/ ideas and creates a more limited redefinition of existing knowledge with limited scope to new situations. Autonomously synthesizes information/ ideas and creates responses that expand or redefine existing knowledge and/ or develop new approaches to new situations. Autonomously synthesizes information/ ideas and creates responses that challenge existing knowledge and/ or develop innovative solutions to new situations. 20% Application Lacks originality in the application of knowledge in professional level context. Applies a very limited range of professional skills and shows no understanding of how the outcomes of work in the area may be applied. Demonstrates some originality in the application of knowledge in professional level context. Applies a limited range of professional skills and shows some understanding of how the outcomes of work in the area may be applied. Demonstrates originality in the application of knowledge in a variety of professional level contexts. Applies a range of professional skills and reflects on current practice. Shows an understanding of how the outcomes of work in the area may be applied, to inform judgments to the development of practice. Demonstrates originality in the application of knowledge in a wide and often unpredictable variety of professional level contexts. Applies a significant range of complex professional skills, practices and techniques and reflects on and subsequently mo dified practice. Shows an understanding of how the outcomes of work in the area may be applied, to inform judgments and make original contributions to the development of practice. 20% Presentation Does not meet a number of key requirements and fails to follow an acceptable style. Often unclear and untidy Organized and coherently structured work. Presents ideas to facilitate comprehension in an orderly manner with acceptable referencing and minor errors of detail. Work coherently and comprehensively organized and structured. Presents ideas with considerable attention to detail which facilitates effortless comprehension in an orderly  manner and accurate referencing. Presented work with exceptional clarity that demonstrates ability to attend to all detailed aspects of organization and structure of discussion and all supporting evidence. The work has the qualities consistent with published material. 20% Plagiarism: Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s work, or aiding and abetting any such acts. Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalized accordingly. Statement of authorship Following the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be included in your assessment Statement of Authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the work. I also understand that under no circumstances should any part of this assignment be published, including on the internet, or publicly displayed without receiving written permission from the University.

Little Foxes Analytical Essay -- essays research papers

Every play written uses dramatic elements. The main dramatic elements are plot, character, theme, and language. Lillian Hellman, who wrote the Little Foxes, incorporates these elements beautifully in her play. The play is set during the spring of 1900 and takes place in the Deep South part of the United States of America. Just as every other play, the Little Foxes has included the dramatic elements in her play, particularly the plot, character, and language that all incorporate an underlying theme of greed.   Ã‚  Ã‚  Ã‚  Ã‚  The character, which includes the physiological and psychological makeup of each person in the play, properly incorporated the greed and oppression of the time. Ben and Oscar are brothers who are possessive, scheming, and greedy individuals. These two characters make the play very interesting. Both brothers’ physiological makeup fit the play perfectly. This is because Ben tires to look like a nice guy on the outside but has only one motive that drives his character. This motive is money. He will do anything to get his cotton mill deal to go through. Then there is Oscar. He is also a lot like Ben, but on the surface not as nice. Because of these two characters, the rest of the characters feed of their hatred and ulterior motives. Another character is Leo who is a weak unprincipled son of Oscar and Birdie. This character is not emotionally strong compared to Ben or Oscar, but still has a very well written part. Birdie is then obviously Oscar’s wife. Bi rdie has one of the most complex characters in the whole play. Her psychological make up is very complex. Her character has very quick mood changes and subsequently does not seem like she has much power in the physiological makeup of the whole group. Next, there is Regina, who is married to Horace and a sister of Oscar and Ben. She undoubtedly has the most devious psychological makeup of all the other characters put together. She has a very cold heart towards her husband. This was the most thoroughly created character in the whole play although it was also the most troubled character. Every line that she said was written for a specific purpose and was usually only to help herself. Married to Regina is Horace. Horace’s character was a very weak and sick old man. Although his part was written beautifully, he should have been a bit wiser to what Regina was planing. He was almos... ...ay. The spoken language was written with a southern accent which was also very well done. All the characters also speak in their different social class styles. For example, the servants speak with very poor grammar and then on the other hand, Ben or Mr. Marshall speak in a very dignified manner. Besides the spoken language, the play has many written stage direction which almost all highlight the characters’ ideas. Since though there are so many stage directions though, one has to be careful to make sure that they all further and enhance the plot of the play. The intentions and meanings of the language also came through exceptionally clear. From the very beginning of the play, the reader knows exactly what every character’s ulterior motive is and almost every character has one. Because of the very clear character makeup, this enhances all themes, meanings, and intentions of the play and characters. Lillian Hellman, who wrote The Little Foxes, does a brilliant job of using the main dramatic elements in her play. Although there are a few weaknesses in the dramatic elements, there are not nearly enough to hinder the brilliance of the character, plot, theme, and language of the play.

Feasibility study Essay

1. A. NAME OF PRODUCT As we all know Guimaras is known as the breeder and export of the sweetest mangoes in the world. Some countries have tried to plant and grow mangoes but no one can ever do the same even with the help of latest technology that we have today and so the city of Guimaras can proudly claim the title of having the sweetest mangoes. Therefore the proponents chose Guimaras as its inspiration, thus, come up with a product that wishes to exhibit their specialty – the mangoes. After series of conceptualizing, the proponents come up with the word â€Å"MANGGAMAZING† as its business name. This name is comprised of two words, MANGGA and AMAZING primarily because the business’ concept is focused on mango itself. The first word Mangga is a vernacular term for mangoes which has been commended in the introduction, while the second word, Amazing means great wonder, surprising and remarkable and so the name Manggamazing is the combination of these words that surely suit the product’s quality. All in all, the name â€Å"MANGGAMAZING† simply describes the product and the outstanding work for excellent and satisfaction the proponents wishes to convey. 1.C. DESCRIPTIVE DEFINITION Manggamazing smoothies are drinks made and served for refreshment. These are mainly made with fresh, ripe mangoes which are antioxidants that protect the body against colon, breast, leukemia, and prostate cancers. Mangoes are rich in vitamin C, pectin, and fibers that help to lower serum cholesterol levels. Mangoes help you unclog your pores and add freshness to the face. These are applicable to any skin type. Mangoes help in promoting good eye sight, fights dry eyes and also prevent night blindness because it is rich in vitamin A. Mangoes also contains enzymes for breaking down protein, and the fiber found in it helps digestion and elimination. Manggamazing offers not only smoothies made with mangoes but it is added  with banana, mango and melon, and pineapple. Bananas are terrific heart-healthy food and good source of potassium, dietary fiber, manganese and vitamins B6 & C. Melons on the other hand, help prevent cancer, stroke, and heart disease, also good for digestion, and give boost of energy. Pineapples contain brome lain, an enzyme that may help arthritis pain by reducing inflammation. They are also a good source of vitamin C, which helps strengthen your immune system. The products give a healthy boost and refreshment naturally. Smoothies are also mixed with non-fat milk, 0% fat yogurt, and will use sweeteners instead of sugar.  As a whole the product is a guilt free drink because of all its nutrients and low level of sugar. The proponents are: 1. D. OBJECTIVES Vision Our company â€Å"Manggamazing† bears the vision of providing healthy, fresh mango smoothies with added flavors of other nutritious fruits while maintaining our commitment to uncompromised quality with the heartening purpose to cater to society’s needs and cravings and constant change in life. The business also opted to create guilt-free drinks that will surely rejuvenate your mind and body, hence changing and opening people’s mind on a new side of style to staying healthy and fit. Ultimately, the company’s vision is to be the front-runner in the industry and help social and economic growth. Mission Manggamazing aims to give a high quality, exceptional and reasonably priced products in the beverage industry that provides healthy and nutritious smoothies that will surely satisfy the cravings of every customer. The people behind this product also aim to promote the national fruit of the Philippines – the mangoes to be known worldwide. To the society, the company’s task is making them health conscious in a unique way. Short term objective Manggamazing short term objective is to focus on execution in the  marketplace every day and on needs of our consumers and customers. Have the courage to change course when needed and remain responsive. And after we introduce it and known by everyone, Manggamazing will have a high cost of sales. Improve earnings and yield performance. Long term Objective The Manggamazing long term objective after 3-5 years will invade the malls if the profits are obtained. It will create many job opportunities for the branches that need manpower such as crew, server etc. The product will have a TV commercial and a foundation that will support by manggamazing so that the product will be known and it will be open for franchising. Develop and expand into new market, and they can now produce and manufacture new products. Expand into new overseas markets to tap new sources of growth and to achieve better market diversification. It aims for success and satisfaction of customers.

Personal Narrative Essay - Original Writing - 951 Words

Personal Narrative The most influential event in my life was moving from Herriman to Draper. The move was accompanied with much sadness and frustration, but I have come to realize that the positive effects far outweigh the negative ones. The biggest result of the move ended up being the ward family we moved into. Other things I was able to do after the move were making friends and discovering many things that I could be passionate about. I am LDS and I have been my entire life. Where we lived out in Herriman my family was right on the ward boundary line. This meant that in our fast growing city the wards and stakes were constantly being split and shuffled around and in the 14 years we lived there we switched wards 13 different times! As you can probably imagine I didn’t ever get settled and comfortable with anyone in our wards because I knew we would just be switching again soon anyway. When I moved to Draper I realized that there was more to my discomfort than just not fitting in. Having lived in Herriman my whole life I never knew, but when I moved to a ward in Draper and saw the kindness that people showed each other I was in awe. I came to understand that the people I had been associating with for the first 14 years of my life were shallow, rude, and unaccepting. They all acted like high school students and that was why I never felt like I belonged there. I had always accepted this as normal because I didn’t know any different, I thought I didn’t fit in because I didn’tShow MoreRelatedPersonal Narrative Essay - Original Writing949 Words   |  4 PagesPersonal Narrative I am at room in a very spacious hotel with beautiful ambience and a relaxed atmosphere, far away from the hustles and bustles of this world. And as i could visualize an endless wilderness and say; â€Å"it’s in middle of nowhere†, so is this locational description of this hotel. What I now know though, is that it’s at the periphery of our Narok County, deep at the Maasai Mara, Kenya. 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